Mobility Management Has a New Home
- By Laurie Watanabe
- Sep 12, 2023
If you saw our Sept. 6 press release, you know that Mobility Management has been acquired by WTWH Media. (If you haven’t seen the press release, here it is.)
We are now part of a healthcare publishing company for the first time in Mobility Management’s history, dating back to early 2002.
We’d always been the odd duck, a healthcare magazine among fitness, government infrastructure, or high-tech/software publications. At those companies, I met some incredibly talented people and formed lasting friendships. Still, as I talked about how to position a pelvis or how a standing regimen could improve bowel and bladder management, I would lower my voice, or have those conversations early in the morning, before the office filled up. No one in this open-office floorplan, I thought to myself, wants to hear about hemipelvectomies or unstageable pressure injuries. And certainly not while they’re eating lunch.
I’d quietly become accustomed to being the publication that didn’t fit in with the rest of the portfolio. Then, in my first video call with WTWH EVP George Yedinak, I mentioned how I felt self-conscious when talking about pressure injuries in front of colleagues who didn’t cover healthcare.
George’s eyes got a faraway look as he smiled. “I love wound care,” he said.
WTWH’s publications cover the skilled nursing, hospice, palliative care, home health, senior housing, and behavioral health industries. Mobility Management’s long-time sister publication, HME Business, has also joined WTWH.
My mind is already running wild with thoughts of future collaborations.
So if you’re wondering how this acquisition will impact Mobility Management, the answer is “In all the best ways.” We expect to grow. We expect to expand the ways we cover our industry. We expect more editorial content, deeper dives into topics ranging from clinical outcomes to policy and funding, and the chance to explore how Complex Rehab Technology is used in other healthcare markets.
After I explained all this, a long-time editorial advisory board member remarked, “Sounds like you’ve found your people.”
I believe we have. Our new company is WTWH, an abbreviation for Willing to Work Harder. Isn’t that the perfect description for this industry’s clinicians, suppliers, engineers, manufacturers, funding specialists, service technicians, researchers, policy experts, and advocates?
Thank you for all your support in the past. Now, let’s go!
Laurie Watanabe is the editor of Mobility Management. She can be reached at [email protected].